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Aproveite a época de plantio e reserve já suas mudas.

A produção de noz pecan está em crescimento ascendente no Brasil. Hoje os investimentos no setor são considerados altamente vantajosos, especialmente por garantirem alta rentabilidade e fácil manejo. Especialista no assunto, a Paralelo 30 Sul Agropecuária Ltda nasceu em 2008 alicerçada na excelência em noz pecan. A proposta é atuar em toda a cadeia produtiva, desde a produção até o beneficiamento. No coração do Rio Grande do Sul, em Cachoeira do Sul, os investidores interessados em iniciar no ramo encontram todo suporte necessário. O viveiro garante assistência técnica especializada e mudas de qualidade, com genética adaptada ao Sul do País.

Paralelo 30

 

Jornal da Fruta Junho/2013 Noz Pecan – Passado, Presente e Fututro

Uma questão bastante atual dentro da temática de desenvolvimento rural, diz respeito à problemática em relação à sucessão nas unidades de produção, sejam estas voltadas para a agricultura familiar ou para o agronegócio.

O assunto tem gerado discussões e preocupações para agricultores, entidades de classe, lideranças comunitárias e gestores públicos, e é também fonte inesgotável para pesquisas acadêmicas. Dentro deste contexto, um dos principais questionamentos levantados é como manter o homem do campo e seus sucessores na atividade agrícola? Então, é neste momento que a pecanicultura entra como alternativa de diversificação tanto para as pequenas propriedades como para a produção em escala movimentando o agribusiness, assegurando desta forma, o futuro produtivo para as novas gerações e para o espaço rural enquanto espaço de vida e de produção.

Sendo assim, no sentido de diversificar a produção agrícola, bem como agregar valor a produção e as propriedades, que a PARALELO 30 SUL AGROPECUÁRIA, entrou no mercado desenvolvendo um trabalho com excelência em toda a cadeia produtiva da noz pecan, que envolve o fornecimento de mudas com alta genética e tecnologias, a prestação de assistência técnica e a compra e venda da produção.

Esta cadeia produtiva está em ascensão, uma vez que o Brasil importa cerca de 90% da noz que consume, e o quilo da noz pecan em casca, hoje, supera a U$ 3,00.

Dia de Campo com clientes em Cachoeira do Sul A implantação de um pomar de pecan é relativamente simples comparada a outras atividades agrícolas, sendo ela uma cultura perene os gastos com o plantio e preparação do solo são feitos apenas uma vez, aumentando desta forma a margem de lucros dos produtores.

A assistência técnica que a empresa Paralelo 30 Sul disponibiliza a seus clientes, orienta e acompanha o produtor durante todo o processo de implantação e produção do pomar garantido qualidade e alta produtividade.

Segundo o engenheiro Jorge Alberto Porto, com manejo, solo e clima adequados um pomar de pecan pode produzir até 3 toneladas por hectare, e em áreas irrigadas este volume aumenta para 4 toneladas em seu pico produtivo que é entre os 12º e 15º anos.

Um dos diferenciais da pecanicultura é agregar renda a propriedade em conjunto e integração a outras atividades.

Nos primeiros anos de implantação do pomar é possível consorciar a produção de nogueiras com a produção de sementes forrageiras, abobrinhas, melancia, milho, fumo e a ovinocultura no sistema “voisin”.  Já na fase adulta as árvores podem ser opção de consorciamento com o gado leiteiro, de corte e para os ovinos.

Para o engenheiro Jorge Porto, coordenador técnico da Paralelo 30 Sul, a pecanicultura e a produção integrada com outras culturas é uma realidade, o que torna a atividade um atrativo em razão de baixar os custos e aumentar os lucros dos agricultores, é Noz pecan possibilita consórcio com outras culturas também uma alternativa para a continuidade das atividades rurais independente do conceito de agricultura utilizada, seja ela familiar ou patronal, conservando suas raízes no passado, investindo no presente para colher bons frutos em um futuro próximo.

Foi dentro desta temática de perspectivas para o futuro, que a PARALELO 30 SUL AGROPECUÁRIA realizou no dia 04 de maio de 2013 o primeiro DIA DE CAMPO DA NOZ PECAN, qual contou com a presença de aproximadamente 300 participantes, representado cerca de 40 municípios do Rio Grande do Sul, Santa Catarina, Paraná e também do país vizinho Argentina.

Durante o evento foram abordados diversos temas entre eles: Noz Pecan – Passado, Presente e Futuro, Implantação de pomares e o Case do Produtor. Os palestrantes prenderam a atenção do público presente discorrendo sobre a história da pecanicultura no Brasil, e principalmente da sua difusão no estado do Rio Grande do Sul, considerado um dos maiores produtores do país.

As palestras ocorreram pela manhã no salão de Atos da Universidade Luterana do Brasil e, durante a tarde os participantes puderam estreitar o conhecimento a respeito da pecanicultura em visitação ao pomar da empresa na RS 403, km 48, estrada Cachoeira – Rio Pardo, onde as palestras abordaram assuntos relacionados ao enraizamento das mudas, o processo produtivo até a hora da colheita, conhecendo suas tecnologias e mercados.

Considerado, segundo avaliação dos participantes, um evento impar para o conhecimento e aproximação com a cultura de noz pecan, esta atividade despertou interesse em muitos agricultores que já investiam em fruticultura, e também àqueles que têm interesse em diversificar suas propriedades, agregando valor as suas unidades de produção, visualizando rentabilidade e sustentabilidade.

*Reportagem:
Graziela Menezes – Graduando do Curso Planejamento e Gestão para o Desenvolvimento Rural – Universidade Federal do Rio Grande do Sul/RS.
Contribuição: Jorge Alberto Porto – Engenheiro Agrícola – Graduado pela Universidade de Santa Cruz do Sul – RS e Coordenador Técnico da Empresa

Paralelo 30 SulAgropecuária Ltda.

Shell Shock: Chinese Demand Reshapes U.S. Pecan Business

Pecans are as all-American as anything can be. Washington and Jefferson grew them. They are the state nut of Arkansas, Alabama and Texas. The U.S. grows about two-thirds of the world’s pecans and chews most of them itself.

For generations, pecan prices have fallen with bumper crops and soared with lousy ones. But lately, they’ve only been going up. A pound of pecans in the shell fetched $2.14 on average last year, according to the U.S Department of Agriculture, nearly double what they brought three years earlier.

The reason: The Chinese want our nuts.

Five years ago, China bought hardly any pecans. In 2009, China bought one-quarter of the U.S. crop, and there’s no sign demand is abating.

At a Carrefour store near Beijing’s Sanyuan Bridge, Liu Wei, a 61-year-old retired chemistry teacher, is buying a 260-gram (9.1-ounce) bag of Orchard Farmer U.S.-grown pecans for 38 yuan ($5.78). That’s nearly six times Beijing’s official minimum hourly wage. “We used to eat only walnuts, and then we saw on TV that pecans are more nutritious than walnuts,” she says.

“Pecans are very good for the brain. We older people should eat more pecans so that we don’t get Alzheimer’s,” Ms. Liu adds. “My husband has cardiovascular disease, and Beijing TV said eating pecans can help.” She has asked her pregnant daughter-in-law to eat two pecans a day because, she says, “pecans are very good for baby’s brain development.”

Pecans offer a case study in how China is reshaping entire industries for its trading partners—and not only by exporting goods made by its low-wage workers.

Nearly $1 of every $5 China spent on U.S. items last year went to buy food of some sort, $16.6 billion worth, according to the U.S. Department of Commerce. U.S. exports of goods of all sorts to China more than doubled between 2005 and 2010. Exports of crops and processed foods—soybeans, dairy, rice, fruit juice—more than tripled. Exports of pecans rose more than 20-fold.

“What’s changed in our business?” asks second-generation pecan merchant and sheller George Martin, president of Navarro Pecan Co. in Corsicana, Texas. “The Chinese entered…and they have been getting bigger and bigger and bigger.”

The dynamics are simple. “We’re in a situation of finite supply and seemingly infinite demand,” says Thomas Stevenson, a Georgia pecan grower and merchant. Eventually, more trees will be planted, but a pecan takes eight to 10 years to bear fruit.

For now, life is good for pecan growers, who produce about $550 million a year worth of nuts at today’s prices. Grower Bill Goff sold the entire crop of his 1,800 acres of Georgia pecans to Chinese buyers last year. But he’s not putting the profits into a sports car. Instead, he is buying up another 500 acres of pecan orchards. In Georgia, he says, pecan orchards hovered between $3,000 and $3,800 an acre five years ago. Today, they sell for between $4,500 and $6,000 an acre.

While China’s appetite for pecans has been a windfall for growers, it poses a challenge for pecan shellers—the middlemen who separate nut from shell and then sell the insides to food companies, grocery stories and direct to consumers.

For some shellers, the trouble is simply getting the nuts they need before the Chinese buy them. For others, it’s about coping with volatile prices to avoid profit-reducing squeezes. This can happen if they pledge to sell nuts at prices that turn out to be below market, or if they try to time purchases only to end up buying at the peak.

For bakers and ice cream makers, it’s all pain. “It’s certainly not very pleasant,” says Bob McNutt, president of Collin Street Bakers, also of Corsicana, which has been selling pecan-packed fruitcakes for more than 100 years. About three-quarters of Mr. McNutt’s sales are from fruitcakes, and 27% of the weight of each fruitcake is pecans. Prices of the pecans he buys are 50% higher than any previous peak. Customers, he says delicately, “are not going to be willing…to participate in absorbing the cost.”

In September, though, Collin did raise the price of a 1-lb., 14-oz. deluxe fruitcake by $1.10, or 4.8%, to $23.95, before shipping costs. Mr. McNutt says he’ll decide in May whether to increase prices again. He worries that if he boosts prices too much, sticker shock will lead some customers to go without fruitcake next Christmas.

At Stuckey’s, a seller of snack pecans popular in the eastern U.S., the strategy is to reduce the size of cans, the quantity of pecans in them and the sticker price—but raise the price per ounce. It is also to look to China.

“We’re in discussions to export Stuckey’s pecans to Asia where we know the growing middle class is increasing demand for premium American brands,” says Charles Rosencrans, Stuckey’s chief executive.

Pecans are a peculiar nut. Walnuts and almonds are grown in the U.S. almost exclusively in California; hazelnuts mostly in Oregon. Pecans, in contrast, grow across the South from New Mexico to Georgia as well as in northern Mexico. That means the types of pecans, their growing seasons and the cost of production vary widely. Further fragmenting the market, between 20% and 30% of all pecans harvested in the U.S. are from wild groves, which makes it tough for the industry to estimate the size of harvests and for growers to coordinate.

Also, growers of walnuts, almonds and hazelnuts are organized into groups, or cartels, that can essentially set prices and decide how many nuts to sell and how many to save for the following year. Pecan growers don’t have such groups, and so have no collective strategy for dealing with the Chinese or other unexpected shifts in the market.

Over time, pecan growers and merchants figured out ways to thrive. Because pecans, more than other nut trees, bear heavily one year and lightly the next—and because the nuts freeze well—companies set aside some nuts in cold storage in good years and sell them in the lean ones.

Machines have been developed to shake nuts from the tree at harvest, and others sweep them off the ground. In shelling plants, nut crackers, conveyer belts, mechanical sorters, laser and infrared inspectors are joined in a Rube Goldberg contraption. These machines bathe nuts in hot water to kill bacteria, crack them, separate meat from shell, segregate intact halves from smaller pieces, skim out tiny worms, roast nuts and then chop and sort pieces by size and color.

Pecans traditionally made their way from U.S. and Mexican growers to the eight or so major shellers in the U.S. In good years, says Daniel Zedan, a long-time pecan broker in Wayne, Ill., the price paid for the nuts would fall and growers would complain “that the shellers had cheated them.” In bad years, growers would demand higher prices, “leading shellers to feel that they had been taken advantage of,” he says. Some businesses prospered, others failed. But overall, growers and shellers kept each other in check.

All this changed when China entered the picture. In 2007, the U.S. had a bumper pecan crop amid a global shortage of walnuts. That pushed the price of pecans below the price of walnuts, which in the nut business is something like the price of gold falling below the price of silver. The Chinese, who grow and import a lot of walnuts, bought 47 million pounds of pecans that year, four times the previous year’s total, estimates pecan broker Mr. Zedan.

Chinese consumers, it turned out, liked pecans, and they were easier to shell than native Chinese hickory and other nuts. Chinese traders mainly buy pecans in the shell in the U.S., ship them to China where they are cracked, often by hand one at time, and then are marinated in a flavoring brine, roasted and sold in the partially cracked shell as a popular snack, particularly during the Lunar New Year.

American shellers complained that selling so many premium pecans to China—the Chinese want the biggest, best nuts—would undermine both the domestic market and export markets in Europe. So they held back orders. China responded by going directly to growers. As Texas A&M pecan expert Jose Pena puts it: “It’s kind of hard to tell a grower not to sell to the highest bidder.”

In 2008, an off year for pecan production, China bought 53 million pounds, more than they did the previous year. And in 2009, an on-year for pecans but not a particularly big one, they bought 83 million pounds, more than all the pecans the U.S. exported to the rest of the world that year. With so little left in storage from the previous year and with the crop later than usual, the demand pushed the price higher.

“A month before harvest,” says Mr. Stevenson, the Georgia grower, “your email fills up, you get phone calls. One of our best [Chinese] customers called my partner here at 2 a.m. looking for nuts.”

In 2010, the price went higher still. The price of the size of nuts favored by the Chinese—”junior mammoth halves,” defined by USDA standards as 251 to 300 pecan halves to the pound—is now at $6.95 a pound, compared to $3.35 just two years earlier, by Mr. Zedan’s tally.

With the Chinese buying so many nuts, exports to other markets have been crowded out. Some domestic buyers have had trouble getting the sort of nuts they want. One sheller went under last year; its plants were sold to the King Ranch, the big closely held Texas agribusiness that got into the pecan business by acquisition in 2006. Another sheller told customers in November it couldn’t honor its contracts.

At Navarro Pecan, the Texas sheller, Mr. Martin frets that if prices keep rising, Americans will simply make fewer pecan pies. At today’s grocery-store prices a pecan pie takes between $5.50 and $7.50 worth of pecans, depending on the recipe.

But he is hardly discouraged. “Adapt or die,” he says. “After four years of being stupid, we look at the Chinese differently—as just another competitor.”

Then he checks his cellphone messages. A Chinese trader has heard that he has a stockpile of pecans and wants to talk.

“It’s the second time he’s called,” Mr. Martin says. Asked if he is planning to return the call, Mr. Martin smiles and says, “Nope. I’m going to wait till the price gets higher.”

Fonte: The Wall Street Journal

The Chinese want our nuts — specifically our pecans

p1-ba255_pecans_g_20110417161506

“The Chinese want our nuts” — simply not a sentence that you expect to see in a major daily newspaper (assuming you still look at one of those) but there it is in the Wall Street Journal (Shell Shock: Chinese Demand Reshapes U.S. Pecan Business, Apr 18). In a nutshell, the story explains how the Chinese have very quickly developed a taste for pecans and now represent a major export market for US pecans. As one can see in the (ahem) pecan pie charts at right, the Chinese have taken some nuts away from other export markets but largely they have reduced the number of nuts sold domestically, driving up prices as a consequence.

In the following video, the author discusses what has happened.

Puns aside, what I find interesting in this is the supply chain angle. First, and not surprisingly, this has been good for pecan farmers. And given that it can take up to a decade for a new pecan orchard to be productive, things should stay good for a while.

For now, life is good for pecan growers, who produce about $550 million a year worth of nuts at today’s prices. Grower Bill Goff sold the entire crop of his 1,800 acres of Georgia pecans to Chinese buyers last year. But he’s not putting the profits into a sports car. Instead, he is buying up another 500 acres of pecan orchards. In Georgia, he says, pecan orchards hovered between $3,000 and $3,800 an acre five years ago. Today, they sell for between $4,500 and $6,000 an acre.

Things are not so sanguine for other parts of the US pecan supply chain. The traditional supply chain went from growers to processors (known as shellers) to users (e.g., firms selling fruit cakes). The Chinese have no use for the shellers because they buy whole nuts. Consequently, they have been willing to go around them and buy directly from growers.

American shellers complained that selling so many premium pecans to China—the Chinese want the biggest, best nuts—would undermine both the domestic market and export markets in Europe. So they held back orders. China responded by going directly to growers. As Texas A&M pecan expert Jose Pena puts it: “It’s kind of hard to tell a grower not to sell to the highest bidder.”

“A month before harvest,” says Mr. Stevenson, the Georgia grower, “your email fills up, you get phone calls. One of our best [Chinese] customers called my partner here at 2 a.m. looking for nuts.”

With the Chinese buying so many nuts, exports to other markets have been crowded out. Some domestic buyers have had trouble getting the sort of nuts they want. One sheller went under last year; its plants were sold to the King Ranch, the big closely held Texas agribusiness that got into the pecan business by acquisition in 2006. Another sheller told customers in November it couldn’t honor its contracts.

So even in a commodity business a big enough buyer can force wholesale changes in the supply chain. In this case, shaking out the shellers. Certainly some will survive if only because they process nuts more cheaply than a domestic buyer could on their own but certainly their business will never be the same.

Fonte: http://operationsroom.wordpress.com/2011/04/21/the-chinese-want-our-nuts-specifically-our-pecans/

Investimento chinês: Nozes Pecans

NEW YORK (CNNMoney)

The Chinese are developing a thing for U.S. pecans.

130130104714-montz-pecans-monster

Attracted by their perceived health benefits, the Chinese are gobbling up pecans from the United States in record amounts. Last year saw a staggering 64% jump in pecan exports to Hong Kong, according to the latest numbers from the Southern United States Trade Association.

The trend started a few years back. In 2007, the price of walnuts — previously a favorite in China — spiked. So the Chinese went searching for a more affordable nut. They found the U.S. pecan, which accounts for 80% of worldwide supply.
At first, Chinese buyers had a hard time securing supply, as pecan growers had long relationships with processors here in the United States. So they did what anyone wanting to make a splash in a new market does — they brought cash. “They literally took suitcases of money with them into the orchards,” said Daniel Zedan, president of Nature’s Finest Foods, an Illinois-based broker and marketer of tree nuts. Zedan said the Chinese offered to pay 25% cash up front for a whole year’s worth of the choicest crop, with the remaining 75% payable when the nuts arrived in Hong Kong harbor.

Related: China’s growth to hit 8% in 2013

The strategy worked. Last year over 20% of U.S. production went to China, said Zedan — exports with a cash value of over $140 million, according to SUSTA. Next year Zedan expects China to buy nearly a third of the country’s pecans. For pecan growers — found in every state south of the Mason-Dixon Line but especially concentrated in Georgia, Texas and New Mexico — this is fantastic news. “China is looking at the highest-end pecan, and they are paying a premium for it,” said Jake Montz, orchard manager at Montz Pecans in Wichita Falls, Texas. “If I want to plant more orchards, I know I can make money.”

Related: Independent farms rake in millions

Montz said he currently ships about 10% of his crop to China. But he’s hoping aggressive marketing efforts currently underway by groups like SUSTA and the National Pecan Growers Council will open up more opportunities in places such as India or Indonesia. China’s pecan appetite has also given Montz and other growers another avenue to sell their product. Previously, it was mostly U.S. based pecan processors which bought the nuts. The processors would then shell the pecan and sell it to U.S. food companies, which use them whole or in part in things like baked goods, ice cream and candy.

But the Chinese want them in the shell. Once in China, they crack open the shell, roast it in a variety of different flavors, then sell it in bags to be deshelled by the consumer, much like a pistachio. This is why the Chinese are paying a premium for the whole nut.

But this new market is keeping the price of pecans high, both for U.S. consumers who buy the nut whole and U.S. and European food companies that use them as an ingredient. Several U.S. food makers have chosen to cut back on the use of pecans, Zedan said, either curtailing production of things like butter pecan ice cream or substituting in other nuts. “If you can buy pecans at $6 a pound or walnuts at $3, what are you going to put in your sticky buns,” he said.

Fonte: CNN Money.